Advanced Topics in End User Computing (Vol. 3) by Mo Adam Mahmood

By Mo Adam Mahmood

Complex themes in finish consumer Computing beneficial properties the newest examine findings facing finish person computing thoughts, matters, and tendencies. Empirical and theoretical learn fascinated with all elements of finish consumer computing together with improvement, usage, and administration are incorporated. quantity 3 is in particular drawn to these stories that exhibit an important contribution through concerning finish person computing to finish person delight, finish consumer productiveness, and strategic and aggressive virtue. *Note: This ebook is a part of a brand new sequence entitled "Advanced subject matters in finish consumer Computing". This booklet is quantity 3 inside this sequence (Vol. III, 2004).

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1999) Pitt et al. (1997) and Kettinger et al. (1997, 1999) subsequently responded to the research note in this issue by Van Dyke et al. (1997, 1999) concerning the use of SERVQUAL and are resistant to "throw the baby out with the bath water" until strong conceptual, empirical, and practical evidence pushes the IS-adapted service quality scale markedly away from the SERVQUAL. Specifically, Kettinger & Lee (1997) contend that "measures should not be discarded until such time as their underlying theory and practicality for IS have been conceptually and empirically discredited" (p.

1994a). Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria. Journal of Retailing, 70 (3), 201–229. L. (1994b). Reassessment of expectations as a comparison standard in measuring service quality: Implications for future research. Journal of Marketing, 58 (1), 111–124. J. (1993). Caution in the use of difference scores in consumer research. Journal of Consumer Research, 19 (1), 655–662. B. (1995). Service quality: A measure of Information Systems effectiveness.

Retail Specific Factors Influencing Website Success Kiang et al. (2000) contend that product characteristics play a major role in the successful marketing of a product on the Internet. Phau & Poon (2000) state that one weakness of the Internet is that it can realistically reproduce only two of our five senses—sight and sound. The Economist Shopping Survey (February 26, 2000) shows the simplest distinction is between 'high touch' and 'low touch' goods. High touch items are goods that consumers would prefer to see and touch before they purchase, whereas low touch items are more standard items such as books, CDs, and computers.

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