Activating the Tools of Social Media for Innovative by Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

By Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

The use of social media instruments within the company is increasing speedily and but, enterprises are nonetheless uncertain in regards to the total price of this job and the way most sensible to facilitate worthwhile results. the focal point of this publication is, from a managerial point of view, the keep watch over of knowledge, the level to which such instruments can increase worker pride and the way top to take advantage of social media instruments to realize particular results together with leading edge collaboration. As businesses flip to IT options as substitutes for face-to-face engagements, an figuring out of the social dynamics – how staff can top converse, locate and use details and generate motivation via computer-mediated actions is prime. Lingering questions relate to the strategic use of those instruments; many huge businesses are utilizing Facebook-like purposes because of worker call for, yet aren't learning results comprehensively or handling tactics to create wanted results. This e-book fills this data hole via interpreting the method and result of a managed learn in businesses, one within the US and the opposite in China. In each one corporation “wiki demanding situations” have been brought to staff who have been supplied guidance to provide goal-oriented results. The booklet learn the consequences in every one case and recommend directions for companies to accomplish “wiki-readiness” to aid innovation and co-creation.

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Beyond understanding how a new process of innovation can be supported in an enterprise setting, this study has implications for other contexts where knowledge is dispersed spatially and temporally. Additionally, this Brief advances our theoretical understanding of social media use in the enterprise setting and how such tools can influence and increase the effectiveness of not only collaborative innovation and building collective intelligence, but also other activities such as knowledge sharing and the management of virtual teams.

This is a fertile cross-disciplinary research space of growing practical relevance. Innovation Challenges and related activities are growing in popularity on the business and societal level, yet understanding of the dynamics and how to maximize value still remain unclear. By offering tools and findings, this brief provides practical guidelines as well for how collaborative innovation is best supported in the enterprise through the use of social media tools. The two tools specifically developed as a result of this research are also intended to help practicing managers decide when they should pursue social-media-based collaborative.

As traditional modes of innovative activity come under pressure due to influences from outside the enterprise such as fast-moving, agile players and disruptions from emerging non-traditional companies from the developing world, new organizational patterns and processes will necessarily be needed to compete. The benefits of wiki-like collaborative interactions include new ideas from unexpected sources, instant feedback, and a breakdown in hierarchy and ‘‘black-box’’ solutions that confine idea creation to a few selected experts.

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