A Journey Through Cultures: Metaphors for Guiding the Design by Luciana Cardoso de Castro Salgado

By Luciana Cardoso de Castro Salgado

A trip via Cultures addresses one of many preferred issues in modern HCI: cultural range among clients. For a couple of years the HCI group has been investigating possible choices to reinforce the layout of cross-cultural structures. such a lot contributions up to now have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a really diverse procedure. Proponents of CVM – the Cultural point of view Metaphors viewpoint – the authors invite HCI practitioners to consider how you can disclose and speak the belief of cultural variety. a close case examine is incorporated which assesses the metaphors’ power in cross-cultural layout and assessment. the consequences express that cultural perspective metaphors have powerful epistemic energy, leveraged via a mixture of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are contributors of SERG, the Semiotic Engineering examine crew on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic collage (PUC-Rio).

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Additional resources for A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

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The United Nations Educational, Scientific and Cultural Organization. org/new/en/culture/themes/cultural-diversity/. Last visited on Dec 2011. 35. Vatrapu, R. (2008). Cultural considerations in computer supported collaborative learning. Research and Practice in Technology Enhanced Learning, 3(2), 159–201. 36. , & Suthers, D. (2010). Intra- and inter-cultural usability in computer supported collaboration. Journal of Usability Studies, 5(4), 172–197. 37. , & Flores, F. (1986). Understanding computers and cognition: A new foundation for design.

2008). Cultural considerations in computer supported collaborative learning. Research and Practice in Technology Enhanced Learning, 3(2), 159–201. 36. , & Suthers, D. (2010). Intra- and inter-cultural usability in computer supported collaboration. Journal of Usability Studies, 5(4), 172–197. 37. , & Flores, F. (1986). Understanding computers and cognition: A new foundation for design. Reading: Addison-Wesley. Chapter 2 Semiotic Engineering and Culture Abstract This chapter presents the gist of Semiotic Engineering theory and the necessary concepts in it to understand our cultural approach.

Their design is about how they are going to tell users what they have to say. Designers express (consciously or not) their particular vision about the users’ problem or possibilities, their corresponding solutions and alternatives, implied social values, cultural biases and even political and moral issues that may surreptitiously emerge from interaction patterns and choice of interface representations. This perspective reveals two sides of the HCI design activity, a technical engineering task of and a social activity with various kinds of effects and consequences.

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