By Marta Serrats
The latest quantity within the hugely profitable “150 Best” series—joining 150 most sensible apartment rules and a hundred and fifty top residence Ideas—150 top Eco apartment Ideas is a finished guide showcasing the newest in sustainable structure and environmentally-friendly domestic layout. ideal for architects, designers, interiors decorators, and owners alike.
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This is an important section because it speaks directly to the client’s concerns and sets up the reasoning for the proposed approach, team, and schedule. The approach should be more than a listing of the phases and tasks. It should include elements that reflect how you plan to deal with the unique challenges of the project. Include such topics as: special techniques to create an efficient program, cost management tools that will keep the project on budget, quality-control procedures to minimize change orders, communications techniques to keep the client informed and involved, a sustainable design focus to address a client’s environmental goals, and so on.
Many firms are interested in more than one market sector, and in these cases there should be a plan for each. To understand a market, a design professional should try to learn all he or she can about: > The clients’ primary concerns and issues > Those with advance knowledge about the project before the selection process begins Marketing and Sales 21 > The process the clients typically use to select their design professionals > References clients call on when choosing professionals > Trends in project types, volume of work, and so on > Clients to pursue and clients to avoid > Prevailing fee levels > Other complementary (noncompetitive) professional firms serving this market Addressing Client Concerns One of the most effective ways to become successful within a market is to attempt to “get inside the potential clients’ minds,” in order to understand how they perceive what you have to offer.
Many of us have been able to earn enough to buy a home, travel, educate our children, and save enough for a comfortable retirement. And having your own firm is one of the best ways to achieve this goal. Although financial gain may not be the primary reason for a design professional to start a new firm, there is no escaping the fact that sustaining the firm will depend to a very great degree upon effective management of the firm’s finances—with all its ramifications. This chapter describes the basics of financial management necessary to build and guide the financial health of a new firm: the principles, tools, and techniques that founders have to understand to manage their firms successfully.